June 19 – July 18
In the following lines, I will present a case study on Google Ads for the period June 19 – July 18.
👉 Investment: 𝟏𝟐.𝟏𝟗𝟏 𝐑𝐎𝐍
👉 Sales: 𝟖𝟔.𝟒𝟑𝟐 𝐑𝐎𝐍
👉 AOV: 𝟐𝟗𝟔 𝐑𝐎𝐍
👉 ROAS: 𝟕
👉 Niche: Home
✅ It’s a longer time for promotion platforms, however Google manages to be more consistent. We took over the project from our agency about 3 months ago. The client did not do Google ads at all, only Facebook ads, however the Google setup was not complete. I didn’t even have the setup for Ecom, nor the created audiences, which was an impediment, because a lot of data was lost. When you create audiences in Google analytics, you can’t create from people older than 7 days. The setup must be done correctly, otherwise you may lose a lot of valuable data.
✅ In the data above, we only mention purchases from Google, not from Facebook.
✅ The strategy used was as follows:
1 x Smart Campaign – ROAS – All catalog
Multiple standard shopping campaigns for different product categories
1 x Smart Campaign
Multiple DSA campaigns.
✅ Given the above strategy, I was able to see which keywords work best. With this data, we can make highly targeted search campaigns
✔️ If you have any questions you can contact us at: https://scagency.co/en/contact-us/